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Guerrilla Marketing in China

America is tired of marketing. It’s hard to get people to take free things or fliers because they’re tired of all the clutter. Not so in China.

While in Beijing, we were giving away little rubber wrist bands with the company logo, and instead of being annoyed like they are in the US, people were grateful, and a crowd gathered to take them from us. When we begin to run out, people actually offered to buy them from us.

The English, baby! team went to Beijing to make videos for our site. But we inadvertently learned that China is a guerrilla marketer’s dream.

In addition to the wrist band incident, any time we began filming, a huge crowd would gather, even if we were just interviewing people with a microphone. I was constantly stopped and asked for photos just because I had a blue bike and blue t-shirt and blue eyes. The beginning of one of these clusters is documented above.

The strangest thing was that we didn’t see anyone else doing any guerrilla marketing, yet we weren’t even trying and people were being so receptive. It was and interesting surprise and very fun and refreshing. Although I admit that I had a strange feeling that I was a sham and had simply been mistaken for someone else–that someone would run up and shout, “He’s not Phelps!” and the crowd would turn on me. But that never happened. If you see a photo of me with a Chinese person on a random MySpace or hi5 page, let me know!

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3 Responses to “Guerrilla Marketing in China”

  1. Business blog » Blog Archive » Guerrilla Marketing in China Says:

    […] Read the rest of this great post here […]

  2. Ebaby! in Successful Promotions Magazine | English, baby! Blog Says:

    […] tells the tale of our bonus guerrilla marketing sucess at the Beijing Olympics (we thought we were just making videos for marking later–turned out we were marking on the […]

  3. spandex | English, baby! Blog Says:

    […] no way you’ll dumber than us!We stood out so much on the streets of Beijing that strangers stopped to take pictures of us. I wonder if we’ll be such a spectacle in Vancouver. We can’t get too distracted being […]

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