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Ebaby! in Successful Promotions Magazine

The April issue of Successful Promotions not only features Miley Cryus on the cover, it also has a five page story on viral marketing dos and don’ts by Kenneth Hein, a managing editor at AdweekMedia. The article outlines lessons that can be learned from the elven efforts of OfficeMax, a Carl’s Jr. mobile campain launched at a Lakers game, as well as anecdotes about 7-Eleven, Burger King, Axe, and a company you might have heard of called English, baby!

Kenneth tells the tale of our bonus guerrilla marketing sucess at the Beijing Olympics (we thought we were just making videos for marking later–turned out we were marking on the ground as well). Take a look at the portion of the article that’s about us here and the whole thing here. We’re really happy to have been included with such good company in such a good story.

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