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English, baby! in the WSJ

Today’s edition of The Wall Street Journal includes an article about American slang that features several quotes from English, baby! co-founder and CEO John Hayden. It’s an honor to be alongside so many exciting companies and fascinating individuals in this story in one of our country’s most well-respected and widely read publications.

We had fun looking at our most popular English lessons and terms gathering information for the story, too. We can’t really give too much thought to what slang people want to learn and why. The writer of the piece, Alina Dizik, did a great job of pressing us to think hard about these questions and including some great perspectives and anecdotes in the piece.

I especially like the story about Jie Teng, a business student in China who misused the term “hook up.” This is exactly the situation we had in mind while creating an upcoming lesson on the term “fool around.” We walked a fine line to make it clear that this term has plenty of innocent meanings–and a not-so-innocent one–without being over the top.

In fact, I think someone like Jie Teng is often who we have in mind when we create our lessons in general. She’s driven and studying English for a purpose. It’s crucial that we be honest with her and show her how Americans really speak so that she can pursue her goals. Our members trust us not to lead them into embarrassing mistakes, and we take that responsibility very seriously.

 

 

 

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